Scientology: Selling Invisible Things

There is a marketing phrase, "selling the invisible", used to describe the challenge faced by advertising to sell potential customers on the "sizzle" instead of (or in addition to) the steak.

But that's not what I'm referring to when it comes to Scientology's selling of the invisible.

What I'm referring to is the amazing marketing success of L. Ron Hubbard and his Dianetics/Scientology organization in selling something that may not exist at all.

I don't want to get into an argument about the validity of Scientology, since that is a matter of belief, I only want to point out this amazing fact:  There is, and never has been, any actual, valid evidence that Hubbard's "Reactive Mind" exists.  It cannot be detected by any physical means.  It cannot be measured, weighed or tested.

And yet Hubbard sold it quite lucratively for many, many years and his Church of Scientology continues to sell it to this day.

Hubbard said, "You have this very, very evil, horrible thing attached to you that is the cause of all your problems.  You can't see it.  No one has ever seen it or detected it, but it is there and it is very evil.  Pay my organization a lot of money and we will get rid of it for you."

And then, after tens thousands of dollars and many months, or even years, of "auditing", the Scientology organization declares: "We did it!  Your Reactive Mind is now gone!  Congratulations! You are 'Clear'!"

What is the difference between having something you can't detect at all and not having it?  Apparently, tens of thousands of dollars.

Whether it is true or not, the miraculous thing is, how the heck do they sell that?  This truly is the ultimate in "selling the invisible".

I have spoken to many "Clears" after they have left Scientology and have recovered from the Scientology thought control, and every single one of them has confessed that they felt no significant difference after they were "declared Clear".

And yet, most of them were happy to continue on "up the Bridge".  I know I was.

"But," as they say on TV, "that's not all!"

After Scientology has gotten rid of this invisible, undetectable thing, what else is there?

Amazingly, but not surprisingly, it turns out there are a lot more invisible, undetectable things that you need to get rid of.

Sure, there is no physical evidence that these things exist.  Sure, there is no way to measure, test or validate their existence -- but they are there and only Scientology can get rid of them -- if you give them much more money and spend much more time getting auditing.

And quite a number of people buy that.

And, after much, much money -- now hundreds of thousands of dollars -- and many years, Scientology finally declares, "We did it!  All those bad things are now gone!  Congratulations! You are 'OT VII'!"

And all these "OT VIIs" and "OT VIIIs" look and act just like everyone else.  They aren't demonstrating any amazing successes or powers.  They aren't demonstrating great changes.  Again, I've talked to a number of "OT VIIs" after they have left Scientology and they confess that things aren't that different.

Even current True Believers only claim vague gains, "My life has changed," "I'm better," -- the kind of "improvements" reported by any and all religions and self-improvement technologies.

What do you want to bet that, if David Miscavige decides to create some OT levels above OT VIII, that it involves some newly discovered, undetectable, invisible things that only Miscavige knows about and you just have to get rid of?

Hubbard, and Scientology, do an amazing and, some would say, an impossible job of selling invisible things.  There is no evidence that any of these things exist.  There is no evidence that these things have been removed.  And there is no indication that the "removal" of these things made any noticeable difference.  And yet the Church of Scientology rakes in millions and millions selling these invisible, undetectable "results".

There are, I am sure, many sales people who would love to know how to do that.  It is a truly amazing sales miracle.
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Scientology and the Emperor's New Clothes

You are, undoubtedly, familiar with the fairy tale "The Emperor's New Clothes" by Hans Christian Anderson.

Plot summary from Wikipedia:

An emperor of a prosperous city who cares more about clothes than military pursuits or entertainment hires two swindlers who promise him the finest suit of clothes from the most beautiful cloth. This cloth, they tell him, is invisible to anyone who was either stupid or unfit for his position. The Emperor cannot see the (non-existent) cloth, but pretends that he can for fear of appearing stupid; his ministers do the same. When the swindlers report that the suit is finished, they dress him in mime. The Emperor then goes on a procession through the capital showing off his new "clothes". During the course of the procession, a small child cries out, "But he has nothing on!" The crowd realizes the child is telling the truth. The Emperor, however, holds his head high and continues the procession.

The point, of course, is that when people buy into some idée fixe that does not match reality, they inevitably have to choose: Deny reality or deny the fixed idea. What makes the story so odd and funny is that all the adults in the story chose to deny reality.

Scientologists will be familiar with this concept as Hubbard's "held-down seven". He compared the aberrated mind to a calculator with a stuck "7" key. No matter what you enter into that calculator, the results will be wrong, because "7" has been arbitrarily and automatically entered into every calculation.

So what does all this have to do with Scientology?

Scientologists have a very, very strong and inflexible idée fixe that alters and colors everything they see, everything they hear, everything they do. It is completely arbitrary, unproven and even uninspected, yet it is the foundation of all they believe in.

It is this:

L. Ron Hubbard created a technology that solves everything and always, always works perfectly.

There is, actually, no proof that this statement is true, but all Scientologists would agree, without hesitation, that this statement is absolute Truth.

Because reality doesn't conform to this statement, once this idée fixe has been accepted as absolute Truth, more assertions must be made and must become incorporated into a Scientologist's "reality".

If Scientology "always, always works perfectly", what do you do when it doesn't work? It can't be that Hubbard was wrong! It can't be that the technology was ineffective, or wrong! It must be someone else who is wrong. And so you get this:

If Scientology doesn't work, you haven't applied it correctly.

Ah! Now everything is OK! This is the ultimate excuse and the most amazing and perfect way to ensure that Scientology "always works perfectly".

If Scientology failed, well, by definition, it wasn't Scientology!

If Scientology succeeded, then it was Scientology!

It's the ultimate excuse for any failures in Scientology. No one can prove that Scientology works, no one can guarantee that Scientology works -- but they can redefine any failures as "not Scientology", and, well, that fixes it.

Almost.

You will still get a few people who will very carefully apply Scientology exactly as Hubbard said, and it still doesn't work. What to do? Scientology was applied exactly as Hubbard said, and the good results didn't occur!

Do we accept that Scientology is flawed? Nope! Here's what we do:

Scientology won't work on Evil People!

Perfect! If you don't get better from Scientology -- it's your fault! You are an Evil Person!

Ah! This is really nice! Now you can't complain if you don't see any results! To do so would be to confess that you are an Evil Person! Perfect!

Here is what happens: There are probably several tens of thousands of Scientologists out there, and each one of them didn't get the promised gains from Scientology. I'm not kidding here, not one single person got the promised gains from Scientology. They will inevitably claim they were "happier" after this action or "more certain" after that action, but it is absolutely true that none of them actually got the promised gains from Scientology.

Let me be very clear, here. Some people are confused about what I'm saying. I'm not saying they get no benefit, I'm saying that no one is getting what is specifically promised as abilities to be gained from each and every one of the Scientology levels. These abilities are explicitly promised by Scientology, but never delivered to anyone.

But Scientologists can't admit it! They think that every other Scientologist got the promised gains, and only they didn't. And, because they didn't get the "guaranteed" gains from Scientology, they believe they must be Evil! So they can't admit it. Since they can't talk about it, and they certainly can't tell anyone that they didn't get the gains, nobody in Scientology knows that this lack of results is universal.

No one is getting the promised gains from Scientology. They're all pretending they did and thinking that everyone else really did. And they are all hoping that the next Scientology level will be the one where they get the gains.

They are all wearing Hubbard's New Clothes! Each one is naked and pretending that their clothes are just as beautiful as the clothes every other Scientologist is pretending to wear.
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